Demi-fine jewellery brand Ysso has just unveiled The House of Ysso on London’s New Bond Street at number 76, which is its first pop-up in Mayfair.

Open until February, it’s part of Westminster City Council’s Meanwhile On project, which was set up “to provide innovative brands with access to high-profile retail spaces”.

Benefits of the programme include “significant” relief on business rates, budget for store design, and “end-to-end support from project delivery partner Someday Studios”. 

Selected from a pool of more than 800 applicants, London-based-but-Greece-inspired Ysso is the sixth label selected to open a store and the first on what’s one of the world’s top luxury shopping thoroughfares.

The label’s founder Alexia Karides said: “As you step into the first part of the House of Ysso on New Bond Street, you are immersed in a unique installation that invites you to explore the depths of our collections. Inspired by the sun, the sea, and the architecture of Greece, this space reflects the natural beauty that shapes our designs. Each collection is thoughtfully displayed, allowing you to experience the way nature and culture influence our jewellery—whether it’s the warmth of the sun, the textures of the sea, or the timeless elegance of architectural forms. Surrounded by these elements, you can connect with the spirit of the pieces in a way that goes beyond simply viewing jewellery.”

The product offer includes the full Ysso line-up, created in small batches in an artisanal foundry and workshop in Athens. Each piece is made from recycled bronze and plated with either gold or sterling silver with prices ranging from £80 to £780.