These are the ranking of YouTube UK’s Travel Ads Leaderboard, which will be updated throughout the travel peak season.

Please see the ranking, current as of 18 February 2025, below.

1. Jet2.com – reached 34.1.M views
2. TUI UK – 10.5 M views
3. Discover Ireland – reached 9.4M
4. On the Beach Holidays reached 9.1M
5. easyJet –  reached 6.8M

Commenting on the leaderboard, Anna Sawbridge, Director of Travel at Google said:

“Every month, 46m adults in the UK tune in to watch their favourite content on YouTube, cementing the platform’s value for creators, brands and audiences in need of inspiration.

“So it’s no surprise to see some of the biggest travel players across the UK and Ireland capture consumer attention with the immense reach that YouTube and Google’s AI provides.

“With a combined 70 million views by the top 5 YouTube travel ads – whether they hint at winter sun, pay homage to heritage, suggest the luxury of an airport lounge, highlight price offers or just remind us why we love them –  these results clearly demonstrate that when consumers seek travel inspiration, they turn to YouTube.

“We know that consumers are still searching for holidays and travel beyond January, with February and March attracting almost the same number of Google searches as January signalling sustained  purchase intent. The travel industry must not miss the moment to land their brand in front of travellers in this important period!

“For travel advertisers keen to have their day in the sun – make sure you keep the lights on throughout Q1 by meeting their customers where they are, leveraging AI to drive their specific goals and using YouTube, the number one source for consumers for inspiration.