WSG Brands announced on Wednesday the acquisition of Von Dutch, as the U.S. brand management firm looks to expand the iconic Los Angeles lifestyle brand across the globe.

Former owners Groupe Royer and its subsidiary Royer Brands International (RBI), advised by Brandthinktank Group, have transferred ownership of the iconic American brand Von Dutch to WSG as of June 2024.

Financial terms of the deal were not disclosed. 

Under the deal, Von Dutch will be headed by longtime industry veterans Jack Cheika and Marc Benitez, WSG’s CEO and COO. With this acquisition, WSG Brands looks to expand Von Dutch reach to a new generation and reignite passion for the brand with existing customers.

The Hollywood-inspired brand currently boasts a significant international presence across the U.S., Europe, Indonesia, Korea, Brazil, Argentina, Australia, and New Zealand, and Von Dutch will continue to expand globally under WSG’s new ownership. 

Benitez brings over 25 years of industry experience to Von Dutch, having held roles at ABG, CAA-GBG, Kenneth Cole, and Coach. Moreover, Cheika is a seasoned expert in product and branding, retail and licensing, and identifying white space opportunities.

“We are excited to channel Von Dutch’s storied legacy, led for several years by Groupe Royer and now by WSG, into innovative designs that resonate with today’s fashion-forward consumers,” Benitez and Cheika said in a joint statement.

“Our vision is to make Von Dutch not just a brand, but a movement that celebrates individuality and bold expression globally.”

Based in New York, WSG Brands specializes in acquiring and managing a diverse portfolio of iconic brands, preserving their legacy while driving innovation, bridging brands to new audiences, and expanding their reach. 

Its other brands include Vintage Havana and Surf Gypsy.