Heritage luxury watch and jewellery storage brand Wolf has appointed Christopher Strange as its Sales Director for UK & Ireland.

He joins from Time Products UK where he led global sales, “driving growth in the travel industry across duty-free, airlines, ferries, and cruise ships”.

He beings with him over 20 years’ experience in the watch and jewellery sector, first as a bench jeweller in Chelmsford after studying silversmithing, goldsmithing, and jewellery at the University for the Creative Arts in Rochester.

CEO Simon Wolf said of the appointment: “Building and supporting our business nationally is key… and we look forward to Chris and his new team taking us the next level with our existing and prospective retailers in the UK & Ireland.”

Earlier this month, Wolf opened its first ever pop-up store in London’s Covent Garden with the retailer taking over a space on Neal Street, part of the popular Shaftesbury Capital-operated Seven Dials neighbourhood.

Wolf said the 945 sq ft temporary store is “a continuation of the many activations and launches being conducted by the brand” as part of year-long celebration to mark its 190th anniversary.