British fashion and lifestyle retailer White Stuff is set to open in London Gatwick’s newly redeveloped North Terminal departure lounge in late November.

It becomes the brand’s first airport store and follows a series of physical openings and new concessions in an impressive 2024 expansion drive.

The 1,044 sq ft store space has been specifically designed with travel in mind and features White Stuff’s new mobile payment system, “so instead of a standard till customers can pay from anywhere in the shop”. 

It will feature White Stuff’s womenswear and menswear ranges including its Autumn/Winter and Christmas collections, while holiday-related seasonal items will include swimwear, summer dresses, T-shirts, shorts and linen.

The Gatwick store is one of eight openings and relocations for White Stuff in 2024, taking its tally to 124 stores and 54 concessions across the UK, that has brought the brand to more city centres, shopping malls, retail parks and now airports across the UK. 

It forms “part of White Stuff’s transformation strategy to become a modern, multichannel brand, and grow its presence in the UK”, it said.

Tracey Verghese, White Stuff’s trading director, added: “Opening our first airport store is a major milestone for White Stuff, introducing our brand to many more customers every year… especially those who may not have experienced White Stuff before.”

Bozena Stoiceva, Account Lead Speciality Retail, London Gatwick also said: “White Stuff… will be a popular addition to the North Terminal, which has recently undergone a multi-million-pound redevelopment.

“We are delighted top brands continue to see the value of having a presence at London Gatwick.”