With a severely slimmed-down product offer, Revolution Beauty’s “creating a scalable and profitable foundation for growth” while “making encouraging progress expanding its relationships with existing and new retailers”. That’s the good news. But the disruptions involved in slashing SKUs comes with some inevitable downsides, and the multi-channel mass brand provider said it now expects net sales for FY25, ending 28 February, to decline around 25%.

That’s its headline news in a trading update that comes on the back of a “transformational year” during which it has discontinued over 6,000 “unproductive” SKUs, a massive 75% of its original portfolio, as it continues to “transition its global retailers onto this core set of products”.
 
However, that also means certain retailer launches that were expected in Q4 25 will now take place in H1 26. “But the scale of these opportunities remains the same”, and the launches into Walmart in the US and DM in Germany remain on track for February”, it stressed.

In addition to this “phasing impact”, the company admitted it had experienced some sales softness in December in its digital channels and an element of “de-stocking from USA retailers”, hence the expected 25% sales dip.

However, “high-single-digit millions of underlying adjusted EBITDA” was supported by the “continued positive delivery of our operational and cost savings programmes”. 

It said the one-off stock provision for the non-strategic discontinued stock announced in the interim results “remains unchanged”.

It also remains compliant with its banking covenants “with sufficient liquidity headroom” and its cash balances were £6 million at the end of December and net debt stood at £26 million.
 
Ending on a further positive note, Revolution Beauty said its core SKUs “continue to grow”, including through channels such as Amazon, “which are performing well in both the USA and Europe”.  
 
The company signed off saying: “Revolution Beauty is confident in a return to overall growth in FY26, as new strategic growth initiatives such as the launch of the new Skin brand, the relaunch of our value brand ReLove, and as the core SKU growth accelerates globally. This will be underpinned by significant margin improvements in the medium term”.