Published
October 7, 2024
Valentino Beauty has named British singer and songwriter Charli XCX as a new U.S. brand ambassador.
“Edgy, bold, unapologetically expressive. Valentino Beauty is thrilled to announce @charli_xcx as a new Valentino Beauty ambassador,” the brand said on Instagram.
Th partnership launches with a campaign highlighting the new Spike Valentino Buttery Matte lipstick line.
The lipstick line and announcement was promoted during a masterclass with makeup artist Yadim Carranza. To further mark the occasion, the brand hosted pop-up installations at New York’s Flatiron Public Plaza, featuring 3D figures of the spiked packaging.
Charli XCX joins a roster of Valentino ambassadors, including actress Florence Pugh, who was named in April 2023, and Chinese actor Tan Jianci, appointed in July 2024.
The luxury beauty brand also recently unveiled a collection of unisex fine fragrances with themes such as ‘Private Talk’ and ‘Punk Romance’.
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