Major retailers in the UK and Ireland are to stop selling alcoholic drinks associated with Conor McGregor. The decision by Tesco and Musgrave came after Nikita Hand, who said McGregor raped her a Dublin hotel in December 2018, won a civil claim for damages against him last week.

Musgrave said: “Musgrave can confirm these products are no longer available to our store network.” The network includes SuperValu, Centra, Daybreak and Mace.

A Tesco spokesperson said: “We can confirm that we are removing Proper No Twelve Whiskey from sale in Tesco stores and online.”

It is understood other retail outlets, including Costcutter and Carry Out, will also stop stocking products linked to McGregor. He and some of his business partners sold their majority stake in the Proper Number Twelve Irish whiskey brand. He was reported to have been paid more than £103m from the sale to Proximo Spirits in 2021.

On Monday, a popular video game developer decided to pull content featuring the MMA fighter. The Irishman has featured in multiple video games, including voicing a character bearing his likeness in additional downloadable content in the Hitman series. McGregor’s character featured as a target for the player-controlled assassin in the game.

IO Interactive, the Danish developer and publisher of Hitman, said: “In light of the recent court ruling regarding Conor McGregor, IO Interactive has made the decision to cease its collaboration with the athlete, effective immediately.

“We take this matter very seriously and cannot ignore its implications. Consequently, we will begin removing all content featuring Mr McGregor from our storefronts starting today.”

Last Friday, the high court jury awarded damages amounting to €248,603.60 (approximately £206,000) to Hand. McGregor made no comment as he left court but later posted on social media that he intended to appeal against the decision.