“This feedback has inspired us to expand our Thailand portfolio, especially with multi-centre holidays that allow customers to explore more of this beautiful country in one trip,” Iveson continued.

“This expansion in Thailand reflects our commitment to delivering diverse, family-friendly holiday options in sought-after destinations.”

Tui’s expansion comes at a key time for Thailand as it transitions to a new tourism model and strategy centred around attraction higher quality tourism.

Sadudee Sangil, the Tourism Authority of Thailand’s (TAT) UK director, recently told TTG agents and tour operators could play a pivotal role in showcasing lesser-known parts of the country to their customers.

“TAT has just run campaigns with eight operators from April to July to promote immediate travel in the shoulder and low seasons,” Sangnil added.