Parisian trade show Tranoï, specialised in the designer fashion segment and led for the last five years by Boris Provost, will be back at Palais Brongniart during Paris Fashion Week Women on September 26-29, having given the current season a miss. Two hundred French and international brands will be exhibiting.

It will be a busy autumn for Tranoï’s organisers. The show’s Parisian edition will be staged during the French capital’s womenswear fashion week, less than a month after the first edition of the event’s Japan-based iteration, Tranoï Tokyo, scheduled on September 4-5 during Rakuten Fashion Week in Tokyo’s ebullient district of Shibuya, the directional heart of Japan’s capital city. 

African design centre-stage

Tranoï will celebrate African fashion at its September Paris session, and has unveiled a minimalistic, monochrome Spring/Summer 2025 campaign hatched by Jenke Ahmed Tailly, an Ivorian-Senegalese fashion designer and creative director who has collaborated with the likes of Beyoncé and Kim Kardashian, as well as various renowned magazines.

To create the poster for Tranoï’s Spring/Summer 2025 campaign, Tailly has rummaged through the collections styled by the designers backed by Canex, a mentorship programme for African designers developed by Afreximbank and a partner for Tranoï’s last five editions. The campaign features French top model Mawena Takpa wearing a decidedly chic jet-black trousers suit trimmed with tassels by Ghanaian label Boyedoe, accessorised with jewellery by Kenyan designer Adele Dejak.

These two labels will exhibit at the Canex pavilion on Tranoï’s second floor, where 20 African ready-to-wear and accessories brands will present their collections in a unique setting. For the first time, three Canex designers will stage a runway show amidst the columns of Palais Brongniart’s façade on Friday September 27, under Tailly’s creative direction.

Strong Asian presence

Tranoï has selected nearly 200 exhibitors with a specific expertise and market positioning for its next Parisian session, showcasing their fashion and accessories collections for Spring/Summer 2025. Most of the exhibitors (95%) will come from outside France.

A strong contingent of exhibitors will represent Asia. Seven Chinese labels have been chosen in association with China Select, the China Fashion Association’s international promotion agency, with which Tranoï has inked a three-year partnership. Seven labels will come from India, including the eponymous brand by designer Shruti Sancheti, with its traditional embroidered anarkali suits and contemporary Indian-Western dresses. Thirteen brands will come from Japan, including Shinyaseki with its sophisticated wardrobe and Adawas’s timeless collection, while Not Just Pajama from Hong Kong will present luxurious night outfits made in silk and feathers.

Also exhibiting, a dozen South Korean labels, like Cream Breeze with its signature flared linen dresses, Betterkind by designer Ahyoung Choi, who has shown his laid-back tailored looks at Seoul Fashion Week, and minimalist label Daily Mirror, celebrating its 10th anniversary this year.

A few gems that shone in previous seasons will be back at the show, like German cashmere specialist Kashette and Montreal-based Canadian label Lamarque with its leather looks. Among the eagerly awaited new names, Greek label ​Maurizio, based on the trendy island of Mykonos, presenting airy sky-blue dresses and embroidered bare-back tops, Venetian label Edoardo Gallorini with its blend of minimalist style and baroque prints, and Ukrainian label My Sleeping Gypsy with its colourful, sustainable boho-chic dresses.

As for accessories, 10.03.53 will present its new handbag collection, after opening a store on rue de Trouville in Paris last summer, home to its ‘Concrete Baguette’, Spain brand MAM will exhibit its fantastical body jewellery, Y Paris its collection of genderless ear jewellery (like two-tone earcuffs and gold hoop earrings), directional Italian brand Hidn-Ander will feature its highly creative Italy-made sneakers, and century-old Bordeaux-based brand Maison Faret its bicycle bags.

Tranoï show: from Thursday September 26 to Sunday September 29
Venue: Palais Brongniart, 16 place de la Bourse, Paris.