The days of London and New York catwalk shows and dressing a generation of teens maybe a distant memory, but Topshop/Topman has designs on a revival.

The brand is aiming for a website relaunch, given three videos posted on its Instagram account and the teasing message ‘watch this space’ for new statements ahead. A relaunch of Topshop.com is scheduled for summer.

It comes about as Michelle Wilson was appointed managing director of Topshop and Topman last week with plans to help both brands “thrive” as standalone names.

She joined ASOS in April 2023 from Berenberg, where she led retail and e-commerce business. In her previous role as chief of staff & strategy at ASOS, she led major strategic initiatives, including developing the group’s ‘Back to Fashion’ strategy.

With her promotion comes a promise of building a “dedicated cross-functional team” for the brand that began with Moses Rashid, founder of the sneaker resale platform The Edit Ldn, becoming global marketing director for Topshop and Topman.

And a key part of Wilson’s wider functions will be controlling the brand’s global wholesale division expansion, including partnerships with major players such as Nordstrom in the US, Reliance Retail in India, and Bestseller in Europe.

Last September, ASOS sold a majority stake (75%) in the twin brands to Danish holding company Heartland for £135 million, controlled by the Holch Polvsen family, the owner of Bestseller, creating a joint venture.

However, ASOS retains certain design and distribution rights to the brands, which will help it continue to market and sell them online, alongside its retail partnerships.

The latest news came as ASOS also announced a number of promotions including its SVP North America, Sean Trend, becoming Managing Director for the UK and US, as part of its strategy and customer-focused approach to driving growth.