While Krakow and Warsaw often steal the spotlight when it comes to travel in Poland, the country’s best-kept secret is Kolobrzeg – a stunning seaside town along Poland’s 775-kilometre coastline. 

With its wide sandy beaches and rich history, this picturesque spa town has quickly become one of the country’s most popular seaside destinations.

Kolobrzeg, which means “by the shore,” offers a unique blend of natural beauty and historical significance. 

Its history stretches back over a thousand years, and during World War II, the town became the fortress of Kolberg. 

By 1945, the town was left in ruins, with 80% of its buildings destroyed and its population falling to just 3,000 after German residents fled or were expelled.

Today, Kolobrzeg has been transformed into a thriving resort town. 

Visitors are drawn to its pristine beaches and restorative spa facilities, but for those seeking a break from the shoreline, the town has plenty more to offer. 

Kolobrzeg’s charming Old Town invites tourists to stroll through its streets and discover centuries of history.

One of the town’s most iconic landmarks is its 17th-century lighthouse. 

Standing tall on the shoreline, this historic lighthouse not only guided ships safely to shore but also served as a fortress during periods of conflict. 

Today, it’s a popular tourist destination, offering panoramic views of the Baltic Sea from its top.

Travellers who have been to the seaside were impressed by its white sandy beaches.

One reviewer on TripAdvisor said: “Beautiful molo with amazing for a walking time mole is long and new. Kołobrzeg has a big beach with yellow and white delicate and fine sand.”

The pier, another highlight, is perfect for a relaxing walk along the coast.

Another reviewer added: “Worth every moment! We travelled by car, first, but parking was not convenient. The coastline goes for kilometers, so enjoy it, and all the surrounding boat rides, Ferris Wheel, etc. We recommend this area during Pfingsten. Enjoy!”

Whether it’s the town’s peaceful beaches, historical attractions, or serene spa atmosphere, Kolobrzeg is emerging as Poland’s premier seaside escape—a destination offering both relaxation and discovery away from the tourist crowds.