Tenways Technovation EU, based in Amsterdam, has announced the launch of its UK business, Tenways Sport UK.

In doing so Tenways plans to work closer with, and grow, its UK retailer and service centre network.

Working closely with a warehouse and logistics partner in the UK, Tenways can now offer local supply of its award-winning e-bikes, parts and servicing assistance.

As part of the launch Tenways have appointed Greg Vanner as country manager for the UK and Ireland.

Following the announcement, Vanner commented: ” I’m excited to have joined Tenways, I have followed their business closely since their inception in 2021.

“With headquarters in The Netherlands, a rock-solid, vertically integrated global manufacturing and supply chain, they are right at the heart of every process in the e-bike manufacturing world.

“Now with a local warehouse and logistics operation the brand has a bright future in the UK and Ireland.”

In order to further accelerate the brand’s growth on these shores, Tenways has also added David Anning as UK account executive.

Anning said: “I am incredibly proud to join the Tenways family and believe we have something truly unique to bring to the UK market.

“Aesthetically stunning, award-winning products backed up by a global team of highly talented experts in their own fields who are dedicated to ensuring the absolute best experience for our retail partners and ultimately the end user.

“For me personally, to represent a brand it has to have at its core three main principles: identity, innovation and consistency, Tenways has all three.”

Tenways portfolio consists of a range of belt-driven e-bikes aimed towards city and hybrid riders with simplicity and light weight at the heart of the design.

Retailers interested in collaboration opportunities can contact Greg Vanner via greg.vanner@tenways.com or David Anning via david.anning@tenways.com.