Footwear and apparel brand Steve Madden has teamed up with Trashie to introduce a new recycling program.

As part of the partnership, Steve Madden customers can now purchase Trashie’s Take Back Bag for $20 on the Steve Madden website, fill it with old clothes and shoes, and send it to Trashie’s recycling facility using a pre-paid shipping label. In return, participants will receive a $25 discount on their next Steve Madden online purchase.

“I’m incredibly excited to announce our partnership with Trashie, which marks a key step in our efforts to support end-of-life management for our products,” said Gregg Meyer, chief sustainability officer, Steven Madden. 

“As we look to 2024 and beyond, a key part of our sustainability journey involves creating a holistic, circular approach to fashion across our supply chain. Trashie’s innovative platform aligns perfectly with this vision, allowing us to offer our customers an opportunity to responsibly and easily give new life to their used fashion and footwear. We’re eager to see how this partnership will empower our customers and drive positive change in the years to come.”

Trashie ensures that up to 95% of collected items are kept out of landfills. Each item is categorized into one of 253 grades based on quality, size, and material, ensuring it finds its next best use, whether through reuse, downcycling, or fiber-to-fiber recycling.

“It is wonderful to see a mainstream brand like Steve Madden making such a meaningful commitment to circularity,” said Kristy Caylor, founder and CEO of Trashie. 

“We are proud to partner with the Steve Madden team to deliver a fun and inspiring way for their customers to engage with recycling. Our goal is to ease our partners’ transition to a more circular future by leveraging our proven consumer model and back-end recycling logistics to drive measurable and lasting impact for the brand.”