SportsShoes.com has launched its first mobile app to enhance its customers’ online retail experience and tap into one of UK consumers’ favourite shopping methods. 

The launch forms part of the online running shoes, running clothing and outdoor gear retailer’s ongoing strategic expansion plans.
 
Developed by specialist sports retailer solution provider One iota, the new app will act as a platform “to not only further connect, engage, and serve its customers, but also support the wider athlete community”.

The digital retailer’s platform features overt 17,000 products from 150 global running and outdoor brands, the former including Asics, Nike, Adidas, Hoka and New Balance while the latter includes Haglöfs, Montane, Rab and Patagonia.

In the app, customers can access personalised product and content suggestions unique to them and based on previous activity and preferences. A standard shopping feed is a secondary option.

The platform also integrates customer membership options throughout the shopping journey, including the ability for users sync their England Athletics profile with their SportsShoes account. 

“This will help combine their running and fitness data with their shopping habits to provide a more bespoke retail experience and tailoring content suggestions even further”, the retailer said.

Commenting on the app launch, managing director Brett Bannister said: “[This] marks a major milestone in our mission to help customers lead healthier, happier lives through their fitness and sports journeys.

“Having established a market-leading online brand, our new app is a digital reincarnation for us and a key tool for our UK and European growth plans.”

Alongside the app launch, the company has also replatformed its UK and international websites, “providing customers with an improved online purchasing experience with increased levels of personalisation across both product discovery and advice”.

Chief technology officer Jon Cleaver added: “Having built the expertise and invested heavily in our people, processes and technology to become a leading online sports apparel retailer, it was a logical step to expand this into a mobile app environment.  

“The app’s capabilities are a perfect complement to our replatformed website and supports our ability to connect and engage with our growing customer base to deliver a best-in-class retail experience.”