Spain’s Canary Islands, a longtime favourite among British tourists, are facing a tourism setback as travellers increasingly opt for Morocco and Turkey.

Rising discontent among locals,  new tourism taxes, and a changing media narrative have cast uncertainty over the region’s tourism industry, raising concerns about its long-term appeal.

For years, the Canary Islands have been a go-to destination for UK travellers seeking sunny beaches and a relaxed atmosphere.

However, recent policy changes and growing anti-tourism sentiment in Spain have led many British holidaymakers to explore alternative options.

The introduction of a new tourism tax, €0.15 per person per day, has added to concerns, prompting industry leaders to warn of a potential decline in visitor numbers.

Steve Heapy, CEO of UK airline Jet2, has voiced his concerns over the impact of these changes.

Mr Heapy warned that anti-tourism protests and increasing financial burdens could drive UK tourists away.

“Rising costs, coupled with unrest in popular Spanish holiday destinations, are making travellers reconsider where they spend their vacations,” he said.

On the other hand, Morocco and Turkey have been gaining popularity as budget-friendly alternatives.

Morocco, known for its cultural richness, affordability, and warm hospitality, has witnessed a surge in UK tourism, especially in cities like Marrakech, Agadir, and Essaouira.

Similarly, Turkey continues to attract British tourists with its scenic coastal resorts, historical sites, and favourable exchange rates.

The affordability of all-inclusive packages in both Morocco and Turkey has made these destinations even more enticing for cost-conscious travellers.

While Spanish authorities argue that the new taxes will support sustainable tourism, critics fear that such policies, along with local protests, will discourage visitors.

Tourism industry leaders stress the need for Spain to strike a balance between addressing local concerns and maintaining its reputation as a top-tier holiday destination.

With Morocco and Turkey actively promoting tourism with competitive pricing and improved security measures, the Canary Islands risk losing their stronghold on the British travel market.