Songzio, the acclaimed fashion forward Korean brand, has opened its first flagship in Paris, smack bang in one of the Marais’ best locations.
 
Situated at 10 rue Charlot, in Paris’ happening 3rd arrondissement, the Songzio Paris boutique was designed by Jay Songzio, the brand’s creative director, and Hypnos XP, a renowned architecture studio based in Paris.

 
In effect, the austere Korean brutalism of Songzio’s boutique stands out like a brass-band at a church funeral amid the neo-classicism of the Haussmannian surroundings.
 
Founded three decades ago by Song Zio in Korea, the brand underwent radical change in recent years after design duties were handed over to his son Jay Song in 2017.

“Songzio’s collections begin on a canvas where inspirations, ideas, and emotions of the season are painted. From this painting, each look is meticulously drawn and shaped into the final collection. The Songzio boutique in Paris captures this creative process, from the artist’s initial works to the completed collection,” the house stressed in a release.
 
The result is an intriguing space spread across five spaces and two floors, bold yet calm, minimalist yet complex. A 7.5-meter-high concrete staircase, cast in place, connects the ground floor, the expansive basement retail space and the private office on the first floor. Two additional annex spaces within the building are connected by a shared passageway, allowing private guests to explore exclusive pieces from Songzio’s runway collections.
 
Inside, raw and textured concrete is paired with refined black oak. On the ground floor, monolithic columns stand with sculpted alcoves and indirect lighting, all connected by raw steel bars. An angular slanted wall cuts through the space, supporting a suspended jewelry drawer. Segmented mirror panels display the designer’s sketches, and a long, curved LED light gently envelops the angular space.
 
The new store’s debut offering features Songzio’s 2024 Autumn/Winter collection, which is also available in Printemps France, HBX, Farfetch, H.Lorenzo, Dantone.
 
Along with a fresh flagship in Seoul, this Paris boutique is a key element Songzio’s ambitious drive to grow revenue by nearly 20% in 2024 to $90 million in 2024.