Golf GPS, rangefinder and data technology brand Shot Scope has announced the appointment of James White as its new UK and Ireland Sales Manager.

This latest hire marks the company’s commitment to driving growth and strengthening relationships with retail partners across the region.

White joins Shot Scope with extensive experience in the golf industry, having started at Cobra Puma Golf in 2016 as a Custom Fitting and Training Representative before progressing into the role of Field Accounts Executive for Scotland and North England in 2019.

“During my nine years with Cobra Puma Golf I formed great working relationships with customers and colleagues,” commented White. “I’m looking forward to collaborating with new and existing retail partners across the UK and Ireland to drive continued success for Shot Scope.”

A graduate of the International Sports Scholarship Programme at the University of Stirling, White holds a Business Studies Degree and brings first-hand experience as a former professional golfer, playing on the Alps Tour for two years. His golfing roots run deep – his three brothers are keen golfers, and his father, Jim White, played in The Open Championship at Royal Lytham & St Annes in 1988.

“I’m incredibly proud and excited to be joining the Shot Scope team,” White added. “The brand is a leader in innovation in the DMD and shot-tracking sectors and I’m looking forward to contributing to the company’s ambitious growth plans.”

Scott Robertson, Head of Sales at Shot Scope, said: “We are thrilled to welcome James to our sales team. His extensive industry experience will be a tremendous asset, and I am confident that both our existing and future retail partners will greatly appreciate the strong relationships James builds with his customers.”

Shot Scope recently relocated to a new headquarters on the outskirts of Edinburgh to accommodate its rapid expansion in international markets.