Picture London’s Soho in 1962, “a throbbing metropolis bustling with excitement as a new cultural era emerged” . It’s also when The Rolling Stones played its first gig at the Marquee Club and to mark the occasion, the legendary rock brand has launched its first ever… fine fragrance.

In a “new venture that celebrates [The Stones’] timeless legacy” RS No.9 is a partnership between the band, fragrance innovator Nirvana Brands and merchandising company Bravado.

The “unique scent that summons the spirit of a scene that made history, the place where it all began” features key ingredients including “bourbon notes of velvet… as warm leather brawls under electric musk while tempting patchouli and sultry oud seductively linger”, we’re told.

The bottle design is inspired by The Stones’ RS No.9 Carnaby store on London’s Carnaby Street and “brings to life the vivid graffiti-style song lyrics that decorate the store’s glass floor in a new form, adorning an elegant apothecary-style bottle”. 

The cap features the now-famous tongue and lips logo created by John Pasche in 1970, “as a nod to the eternal life of a band”.
 
Collectively, The Rolling Stones said: “It’s the perfect fragrance for those who dare to be different, and we hope it will bring some joy to our fans”.

Created by perfumer Catherine Selig, she said of her “dream” project: “I wanted to capture The Rolling Stones’ timelessness – their inimitable style, rebellious spirit, and the feeling of freedom their music still inspires. Every note represents a different facet of the Stones’ legacy, from their soulful melodies to their on-stage unpredictability. This fragrance is a journey through their world, filled with richness, texture, and bold contrasts.”

RS No.9, meanwhile, is limited to 999 numbered bottles, “a statement of individuality, echoing the timeless allure of The Rolling Stones, and evoking a time when everything was there for the taking”.

Each 100ml bottle is priced at $99.99. (£78).