As part of its ongoing support for emerging talent and innovative design, Inditex‘s brand Pull&Bear is launching a new initiative during London Fashion Week. Through its partnership with the British Fashion Council and sponsorship of the BFC Newgen project, which promotes up-and-coming creators, the brand aims to spotlight fresh voices in the industry.

During London Fashion Week, scheduled from October 12 to 17, Pull&Bear will present this project in a dedicated display at London’s renowned department store, Selfridges. The showcase seeks to spotlight designers and emphasise the industry’s emerging talent, in collaboration with Yellow Magazine, an Asian-American lifestyle publication.

The program features the group of designers selected this year as BFC Newgen beneficiaries, announced last June. The lineup comprises Aaron Esh, Ancuța Sarca, Chet Lo, Derrick, Di Petsa, Harri, Kazna Asker, Masha Popova, Leo Carlton, Paolo Carzana, Sinéad O’Dwyer, The Winter House, and Tolu Coker, along with new additions Charlie Constantinou, Johanna Parv, Karoline Vitto, Lueder, Pauline Dujancourt, Steve O Smith, and Yaku.

This initiative is part of “Canvas for Creativity,” a global platform conceived by the Galician brand in collaboration with the British non-profit organization dedicated to supporting fashion and promoting creativity. Envisioned as a “blank canvas,” it allows creators from various artistic disciplines to express their vision and advance their careers.

Founded in 1991 and headquartered in Narón, A Coruña, Pull&Bear closed 2023 with a retail network of around 800 stores, including company-operated stores and franchises, and operates in over 200 markets through its online platform. Pull&Bear is part of Inditex’s portfolio, which also includes brands like Massimo Dutti, Bershka, Stradivarius, Oysho, Zara, Zara Home, and Lefties.

According to its latest financial results published earlier this week, Inditex, chaired by Marta Ortega, reported a 7.2% increase in sales in the first half of its current fiscal year, reaching revenues of 18.065 billion euros.

Recent developments announced by the Arteixo (A Coruña)-based company include the appointment of the directors of Bershka and Stradivarius to its executive committee, as well as the accelerated development of its second-hand platform and the introduction of a “livestream” service for its flagship brand, Zara.