Inditex’s Pull&Bear has introduced its new Partywear collection, led by artist and model Dixie D’Amelio, who’s clearly been chosen both for her personal style and for her massive global following across her social media channels.

The company said she “brings her charm and influence to a campaign that encourages everyone to shine this festive season. The capsule offers a selection of bold and sophisticated pieces, crafted to celebrate the end of the year with vibrant energy and festive flair”.

The retailer has created an editorial and exclusive behind-the-scenes video featuring D’Amelio in each of the collection’s looks with her talking about the capsule.

Available in the brand’s physical stores and via its webstore, the collection is divided into three colour themes, each with their own distinct take on festive glamour. 

In the Red theme, it’s all about sequins “in their boldest form”, paired with luxe materials such as taffeta and chiffon and featuring voluminous silhouettes in skirts and dresses. There are also two-piece suits and plenty of ruffles to “add a modern, elegant twist to the line-up”. 

The Gold theme features gradient-toned sequins, open-back designs, and asymmetrical necklines, complemented by “fantasy denim” with quilted sparkle details. 

There there’s a Black theme that takes in knits, Lycra, and more sequins, enhanced with strass details on necklines and backs, for a “refined yet sexy look”.