While pure e-tail and home delivery are still off its menu, Primark continues to warm to click & collect. The ever-growing value fashion/lifestyle retail giant is adding another 54 UK stores to its click & collect roster by Christmas. That will eventually take the tally to 111 stores to offer the service and it hopes to include all its UK stores by the end of 2025.

The news comes as the retailer celebrates 50 years on the “Great British High Street” and Primark said the new offer will include the “biggest ever range as [the] service [is] expanded to include menswear and homewares for the first time”, added it its current women’s and kidswear offer

The next stores will start to roll out from the autumn, meaning Click & Collect will be available to shoppers in over half of its stores nationwide before Christmas, it noted.

The new stores will include Derby, the home of the first ever Primark in Britain, and Birmingham, home of the world’s largest branch.

Kari Rodgers, UK Retail Director at Primark, said: “It’s been 50 years since we first opened our doors in Derby to bring affordable fashion to the British high street and expanding click & collect is another way we are giving people more reasons to visit their local high street and Primark. We know our customers love its convenience and the opportunity to access our wider ranges typically only found in larger stores.”

Primark also noted that it has invested over £100 million in its UK stores this year.