A charming seaside town in Wales is set to be bustling this winter, having been announced as one of the UK’s fastest-growing destinations for 2024.

According to Tripadvisor’s 2024 Winter Travel Index, Tenby clinches third place for trending UK destinations, outdone only by the picturesque town of Borrowdale in the Lake District and Newport, another Welsh seaside resort.

The study, which gauges popularity based on data from Tripadvisor and consumer survey responses, also suggested that a whopping 32% of Brits are likely to opt for a UK holiday this winter.

If you fancy brisk walks along the seafront or savouring a quiet pint in front of a cosy open fire, Tenby could be your ideal destination.

With its four breathtaking beaches just a hop, skip and jump away from the lively town centre, Tenby’s quaint cobbled streets could easily rival Italy and the French Riviera during the summer months.

Even in winter, the town’s vibrant, brightly-coloured houses are utterly enchanting, so it’s no surprise that this coastal jewel has skyrocketed in popularity.

A haven for those seeking a beachside break, the town offers a tranquil and picturesque retreat from the hustle and bustle out of season. Steeped in history, Tenby dates back to the Norman conquest, with medieval structures still nestled in its alleys.

Beyond its historic 13th-century walls, visitors discover wind-kissed beaches and dramatic cliffside views over the sea towards the mesmerising Caldey Island, reports the Mirror. 

The breathtaking coastline of Tenby, with its sandy beaches, rugged cliffs, and quaint harbour, becomes even more dramatic under the winter light. It’s an ideal setting for photography enthusiasts and those seeking tranquil walks to clear their minds.

The town boasts fantastic coastal walks right at its doorstep, including the Pembrokeshire Coast Path that leads you to Saundersfoot. This 4.5-mile route offers stunning views of Saundersfoot Bay from Monkstone Point.

Tenby is also a haven for food lovers, thanks to its array of gastropubs and boutique eateries. Its coastal location makes it a prime spot for fresh seafood.

The dining scene in the town caters to all palates, offering both traditional and innovative dishes.

One standout establishment is The Billycan, an independent bar, restaurant, and hotel that has earned a 4.5 rating on TripAdvisor. Known for its tasty pub classics, bistro-style meals, and excellent Sunday roast, it’s a favourite among couples and families.

Other popular dining spots include the Tap and Tan, known for its craft beer and live fire cookery; Indie Burger, famous for its gourmet burgers; Bramleys Tea Rooms, perfect for a full English breakfast and The Baytree Restaurant, renowned for its fresh seafood.

No seaside getaway would be complete without a cosy pint to ward off the cold. The Hope and Anchor, with its scrumpy cider and open fireplace, is a popular choice among locals and visitors alike.

Hidden down an enchanting cobbled alleyway, Harbwr Tenby shines as a hidden treasure in the bustling seaside resort, boasting a commendable 4.5 rating on TripAdvisor. Visitors are welcomed into its on-site brewery where they can witness the crafting of beers or indulge in top-notch pub fare in the adjoining tavern.

This coastal jewel is not only a haven for winter strolls but also features four public beaches, each offering their own unique charm. With dual Blue Flag accolades under its belt, Tenby extends an invitation to some of the UK’s most pristine shorelines, ensuring visitors a scenic and clean beach experience.

Whether opting for North Beach, South Beach, or the cosier Castle Beach and Harbour Beach, beachgoers will find each nestled comfortably between cliffs and the quayside. According to Visit Pembrokeshire’s website, North Beach boasts “a superb, sheltered, sandy beach with the pinnacle of Goskar rock sticking out of the sand in the middle”, presenting a perfect backdrop for beachside leisure.

The view of the harbour from the western end offers snapshots that have become synonymous with Wales’ picturesque vistas, making it a favourite among photographers.

When the festive season approaches, Tenby bursts into life with its dedicated Christmas market, complete with Santa’s Grotto and twinkling lights adorning Carew Castle, adding seasonal splendour to this delightful Welsh town.