Environmentally-focused lifestyle apparel brand Pangaia has opened its first UK standalone store on London’s famous Carnaby Street.

The purpose-driven brand “that innovates through materials science” will fit in well with the destination’s versatile fashion line-up, says landlord Shaftesbury Capital.

The distinctive 1,500 sq ft store brings together Pangaia’s collection of premium lifestyle products, stocking a range of genderless adult and kids’ styles in bright and neutral shades.

 The store features a large blue sphere installation, created to symbolise Mother Earth, as part of an innovative interior that mirrors the conscious clothing ranges.
 
It also includes a live planter with evergreens, perennials, and herbs, chosen to thrive in the microclimate of a shop.
 
Beyond shopping, visitors can also learn about Pangaia’s materials science innovations, “further highlighting the brand’s commitment to science, purpose, and design”.
 
Nathalie Longuet, CEO at Pangaia, said: “We hope our customers will enjoy discovering our purpose-driven apparel while reconnecting with nature and finding a sense of calm in the heart of London.”
 
Michelle McGrath, Executive Director at Shaftesbury Capital, said: “Their flagship UK debut in Soho’s Carnaby Street underscores the district’s reputation for UK firsts, world-class experiences and sought-after consumer demographics.
 
“The signing highlights our approach to active curation, seeking out challenger and high growth brands which complement the multi-dimensional nature of the area and its existing brands.
 
Other recent fashion firsts for the area includes Axel Arigato, the Swedish footwear-focused retailer, signature streetwear and sportswear brand Adidas Originals, and Oceanus, the London-based swimwear brand, which recently opened its first bricks-and- mortar pop-up on Newburgh Street.