In Paris’s premier shopping avenues, boutiques have adorned themselves in Olympic hues or themes echoing the festive spirit of the upcoming Olympic and Paralympic Games. As the Games are set to begin on the Seine on July 26, FashionNetwork.com has compiled a list of the most exquisite window displays by fashion and lifestyle brands along the iconic Champs-Elysées. These displays creatively reflect the athletic endeavors and featured disciplines of the competition.

The tour begins at the L’Occitane store at 86 Champs-Elysées. The cosmetic brand has set up an enchanting display featuring wooden panels that depict athletes in action against a beautifully rendered Paris backdrop. This artistic installation includes depictions of a runner, a cyclist, judokas, and a diver, all designed by Sébastien Plassard and brought to life in 3D by Costumes 3 Pièces Studio.

Dior, located at 127 Champs-Elysées, presents windows dressed in the French national colors of blue, white, and red, featuring three stars symbolizing victory and a podium. The sporty-styled outfits on display draw inspiration from the iconic silhouette of the Eiffel Tower.

Louis Vuitton, which is outfitting the volunteers of the Olympic medal ceremonies, showcases its sporty yet chic aesthetic at its storefront at 101 Champs-Elysées. The display features rhythmic gymnastics ribbons, rowing oars, and a golden basketball, blending athleticism with luxury.

At 116 Champs-Elysées, Petit Bateau decided to focus more on celebrating Parisian pride and the French tricolor than on sports. The window display is rich with graphic designs that prominently feature the Eiffel Tower.

Longchamp, located at 77 Champs-Elysées, elegantly integrates physical activity into its window display and interior sales area, adorned with silver sports accessories such as dumbbells, weights, and jump ropes.

Lacoste‘s window display at 50 Champs-Elysées pays homage to the 1924 Paris Olympics, marking a century since the Games were last hosted in Paris. 

The store showcases a retro collection for men and women, created especially for the occasion, featuring a minimalist aesthetic and retro typography.

Nike, at 79 Champs-Elysées, celebrates athleticism with a display that features mannequins in dynamic poses, simulating movements from football, sprinting, and volleyball. Screens highlight the technological advances behind their products, including the latest Pegasus 41 running shoes.

At 115 Champs-Elysées, Hugo Boss opted for a subtle nod to the sports world with a display that features a runner highlighted by a sleek black frame and bright neon lights.

Finally, Omega, the official timekeeper of the Olympics, located at 93 Champs-Elysées, enhanced its elegant displays with images of athletes in action around Paris. Miniature models of the Eiffel Tower and Arc de Triomphe serve as stylish bases for showcasing the Swiss brand’s watches, blending the spirit of competition with the elegance of fine watchmaking.