Body care brand Nécessaire announced on Wednesday the appointment of Chitra Balireddi to the role of chief executive officer, replacing founder, Randi Christiansen.

With the announcement, the Los Angeles-based beauty brand said Christiansen will continue her board and founder role with a focus on brand, product, and impact.

Balireddi joins Nécessaire from U.S. beauty brand Glossier, where she most recently served as chief commercial officer at Glossier, leading the company’s omnichannel and international expansion. She has also worked across beauty, fashion and luxury with prior senior leadership roles at Chanel and Boston Consulting Group, respectively.

“At Necessaire we are committed to building a sustainable brand and business. I am beyond humbled that Chitra has joined us as CEO,” said Christiansen.

“Chitra is strategic, understands the beauty consumer, and is incredibly adept at scaling brands the right way. I am extremely excited about our journey ahead.”

Founded in 2018 by Christiansen, Nécessaire (which means “necessary,” in French) is a clean body care brand with a skincare approach to the body. Its range includes body wash, body lotion, body serum and body retinol, and it has had recent success entering the scalp market. 

The company is also a Certified B Corp.

“Randi has built a beautiful design-forward brand with high quality and high performance products for the body. This is such an exciting time for the category, as it is being embraced by the consumer in a whole new way, partly because of Randi’s pathbreaking work,” said Chitra.

“It is my privilege to join Nécessaire at this juncture to drive the next phase of growth.”