Published
January 16, 2025
There’s a big appointment at N Brown Group. The digital fashion/homewares retailer has announced the appointment of Dene Jones as its new CEO of Retail, effective 1 February. He succeeds Sarah Welsh, who last year confirmed she was departing after five years in the post.
A seasoned executive, Jones will lead N Brown’s Retail domain to continue “the evolution of a distinct brand proposition and unique product offering for customers across each of the Group’s retail brands” that include JD Williams, Simply Be and Jacamo.
As well as leading the Product, Trade, and Marketing areas of the business, he will also be responsible for the Data Analytics and Data Visualisation teams. This expansion of the role will “ensure clear accountability for the group’s commercial activity and performance and create strong alignment between the group’s Retail and Financial Services domains”, the company said.
Jones brings extensive board-level experience in marketing and data having most recently been both group chief marketing and data officer at Constellation Automotive Group, Europe’s largest digital car marketplace, which owns the Webuyanycar and Cinch brands. He previously held a number of senior roles within the Very Group and Flutter Entertainment.
Reporting directly to N Brown’s interim chair and group CEO, Steve Johnson, his new boss said: “Dene joins us at an exciting time and brings proven expertise, which will deliver greater clarity and strengthen accountability across our group-wide commercial activity as we continue our evolution into an omnichannel e-tailer.”
He added: “Sarah leaves the Retail domain in a strong position, having elevated the proposition and the unique product that we deliver for our customer, and I wish her all the very best for the future.”
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