Montirex is a Liverpool-born business, so it’s appropriate the technical outdoor and sportswear brand is to open its first pop-up store at Liverpool One, the region’s major retail and entertainment destination.

Operator Grosvenor said the signing follows the brand’s “immensely successful permanent concessions” within the destination’s JD Sports and Footasylum spaces, “and highlights Liverpool One’s position as the location of choice for fast-growing pioneering retailers”.

The brand, which “bridges the gap between sportswear and streetwear and empower[s] athletes and adventurers across the world”, will join the South John Street line-up with a 3,000 sq ft store showcasing its collections across menswear and womenswear this autumn. 

The store will also stock exclusive apparel not found in any of its concessions elsewhere, and it will act as a central hub for the brand’s community, hosting regular events and visits from sponsored athletes.

Rob Deacon, Director of Asset Management at Grosvenor, added: “The store design concept, merchandising range, and marketing reflect our objective of creating showcase spaces in which the very best retailers can create unique expressions of their brand.”

Celebrating its fifth anniversary this year, Montirex co-founder Daniel Yuen, added: “It is a dream come true to be launching our debut pop-up store in the place we love so much. Liverpool One is the heart of the city, so to be in such a prominent location is perfect for us.  We’re looking forward to welcoming our… community to our new home, filled with exclusive products and events.”

Grosvenor also noted that the continuous investment by leading brands has had a “tangible impact” on the centre’s performance, with stores that refitted in 2022 and 2023 experiencing on average an 8.2% uplift in weekly sales versus the 12 months prior to refurbishment. 

Those same stores are averaging a 16% uplift in sales to date in 2024, “reinforcing the value of sustained investment in the destination,” it added.