Jewellery brand Missoma is opening its new London store in time for Christmas with a “two-storey immersive experience to bring the brand to life” on New Cavendish Street, Marylebone.

The retailer said the store becomes its latest “one-stop destination for all things jewellery, with pieces starting at £98”. Store features include instant and free engraving in-store for the gifting season.

Central will be the brand’s “most-loved styles” in 100% certified recycled gold and silver, including the popular Ridge Heart Necklace (which appeared in the 2023 Barbie movie).

The Marylebone store will also highlight Missoma’s collaborations with style celeb and interiors specialist Lucy Williams, fashion designer Harris Reed, and Beijing-based creator Savi.

The split-level store also becomes founder & creative director Marisa Hordern’s most personal yet, taking inspiration from her own colourful home, collectibles, and favourite artists.

It’s been designed to show Missoma’s “sense of fun and character, and is equal parts eye-catching and inviting”

Hordern and her team have worked to evolve the brand’s signature palette of earthy colours – apricot tan, rust, cool blue, pistachio, and malachite – which have been curated “to be bright, light and exude good energy”. 

Details include a hand-sourced Murano chandelier, lacquered detailing, mirrored ceilings, and a private downstairs studio for exclusive events.

Hordern said: “This is truly a milestone moment for us as a London-based brand, opening our flagship store in the city. There’s a real thread that runs through our stores, but we also like to make each location new and unique with unexpected twists.”

The store becomes Missoma’s fourth permanent location after opening in Carnaby Street last month, Leeds in August, and initially, in London’s Covent Garden in November 2023.