Mango Teen, the youth division of the Spanish fashion group Mango, is making its international debut with a new store in London. The 230-square-meter store opened its doors in late June on Fouberts Place, near Carnaby Street, one of London’s prime shopping districts.

“The opening of the first international Mango Teen store marks a turning point in our mission to inspire and share our passion for fashion with the younger audience,” said Berta Moral, director of Mango Kids and Teen. “The United Kingdom is one of the most influential markets in the global fashion industry, making it a key market for Mango and the development of all its lines to establish a consolidated global presence,” she added.

This London store is just the beginning of Mango Teen’s expansion beyond the Spanish borders. Later this summer, the brand is set to open another store in Andorra, located in the Illa Carlemany shopping center in Escaldes.

However, despite these international ventures, the primary focus for Mango teen remains firmly in Spain, where it plans to open 15 new stores in the upcoming months. The goal is to end 2024 with a total of 25 standalone stores, effectively doubling the number of stores from the previous year. Recent expansions include the brand’s entry into Ibiza and Málaga, where a two-story store was inaugurated on Calle Nueva, as well as upcoming openings in Galicia, Asturias, and Murcia.

Mango Teen is also poised to enhance its presence this year in the Basque Country, Andalusia, and Catalonia. In Barcelona, the brand recently took over 65 Paseo de Gracia, a location of historical significance as it is where Mango opened its first store in 1984.

All Mango Teen stores adhere to the brand’s New Med store concept. This design ethos draws from Mango’s Mediterranean roots, utilising materials and interior design elements that evoke the warm, welcoming atmosphere of a Mediterranean home.

Mango Teen was launched in 2021 with the specific aim of connecting with teenage consumers. Its catalog features a wide array of products, including clothing, footwear, and accessories. “The line fills an existing gap in the market and leads it with contemporary, fresh, and youthful designs, setting the pace for contemporary youth fashion,” said Moral.

Initially, Mango Teen was marketed primarily online, successfully reaching over 50 markets worldwide. The brand also engaged customers through pop-up stores in key locations such as Barcelona, Granada, Marbella, and Mahón. Its first standalone physical store opened on O’Donnell Street in Seville, followed by another on Don Juan de Austria in Valencia. In 2022, the brand expanded further by integrating its offerings into Mango Kids stores on Goya Street in Madrid and at the Westfield Glòries shopping center in Barcelona. It also opened new standalone stores in Barcelona, Platja d’Aro, and Zaragoza.

In 2023, Mango Teen accelerated its growth with new openings in the Canary Islands and Andalusia, contributing to a 20% increase in revenue for the Teen and Kids lines. These segments now account for 8% of the Spanish group’s total sales. This expansion is part of Mango’s broader strategic plan for 2024-2026, which aims to enhance Mango’s unique value proposition, drive sustainable growth, and diversify its offerings. This plan also includes the Mango’s growth ambitions in Italy, where the company aims to establish 100 points of sale in the medium term, as recently detailed during the reopening of its flagship store in Milan.

Financially, Mango closed 2023 with a turnover of 3.1 billion euros, marking a 15% increase from the previous year. Looking ahead, the Catalan company, founded in 1984 by Isak Andic, is targeting a revenue milestone of 4 billion euros by 2026.