Pre-owned luxury fashion marketplace Luxe Collective has appointed the Outbloom agency to manage its media planning and buying while bringing onboard its digital consultancy offer.

Operating as Luxe Collective’s media partner across both sides of its business, the aim is to scale new customer acquisitions through the re-sell programme and its direct to consumer (DTC) offer.

Described as a “big win” for Outbloom, the remit will span media planning and buying across brand and performance while leveraging its digital consultancy services “to drive full-funnel digital strategy”.

Luxe Collective co-founder Ben Gallaga said: “Luxe has a unique business model, and Outbloom’s experience in luxury fashion, pre-loved and marketplaces, combined with their hands-on media planning and buying, as well as their holistic approach to digital growth through consultancy, made perfect sense for us.”

​Mark Sansum, Outbloom’s co-founder, added: “Partnering with an exciting and fast-growing brand like Luxe Collective is… perfectly aligned with our rich history in media management within luxury fashion and pre-loved.”

Luxe Collective said it has built a following of over 1.5 million consumers “through a focus on education, engagement, and authenticity”. 

Gallaga added: “The stigma around second-hand luxury has begun to lift in recent years, with Luxe Collective playing a key role in this shift. They make brands like Louis Vuitton, Chanel, and Hermès accessible, offering a 100% authenticity guarantee.”