Alexander Perry left his central London job to follow his passion of fashion.

Having studied biochemistry and biological chemistry, he started up a small company making sustainable clothing out of seaweed and eucalyptus in north London.

But after his mother was treated twice for breast cancer and also receiving reviews from women experiencing perimenopause, menopause and shingles, he ended up developing a line of clothing that focused on female health, while at the same time still giving the support of traditional underwear.

He now wants to try to develop products to help men dealing with medical issues.

Story by Frankie McCamley

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