London Designer Outlet (LDO) has announced yet more new arrivals with fashion retailer French Connection having just opened and beauty/wellbeing retailer Rituals taking space at the premium outlet shopping destination in Wembley Park at the end of this month.

Featuring its full range of womenswear, menswear, accessories, and footwear, French Connection has taken a 1,919 sq ft space and in its first operating week, it reported a strong opening weekend.

Meanwhile, Rituals, will open a 2,434 sq ft store after signing a 10-year lease.

Both stores are located on Level 1 and complement LDO’s existing portfolio of leading brands including Levi’s, Boss, Nike, Tommy Hilfiger and Calvin Klein.

LDO said the new arrivals will enhance its performance so far this year having reported a record breaking August with sales growing by 12.5% year-on-year, exceeding £10 million.

Matt Slade, Retail director at operator Quintain, said: “Having a diverse mix of leading international brands who continue to invest in their stores to enhance the shopping experience for customers is why LDO retailers continue to report such strong sales figures.

“To ensure we continue to attract shoppers from across London and beyond, we hope to announce further new arrivals in the coming weeks to both our retail and F&B line ups as we strengthen our position as London’s outlet powerhouse.”