Kaizen Gaming, the global GameTech powerhouse, has partnered with BVGroup to launch its premium Betano brand in the UK. The rollout solidifies the brand’s global presence, among others, as official sponsors of both Uefa Euro 2024 and the CONMEBOL Copa America 2024. 

Operating internationally, Betano has developed a reputation as a leading digital sports betting and gaming operator, with a focus on cutting-edge marketing, technology and responsible gaming. This exciting new partnership will combine Betano’s global brand recognition with BVGroup’s proprietary technology and proven experience as a leading UK operator. Customers will be able to enjoy a range of exciting features, including in-play betting, enhanced accas, bet boosts and a highly responsive bet builder product with progressive pricing.

Renowned for its dedication to responsible gaming initiatives, the partnership with BVGroup also means that Betano customers will be fully supported with the operator’s extensive suite of safer gambling tools.

Commenting on the announcement, Julio Iglesias Hernando, CCO of Kaizen Gaming, said: “As Betano we are currently operating in multiple markets across Europe, Africa and the Americas, and we have engaged with customers with our top-notch proprietary platform offering a thrilling online betting experience. It is a challenge to enter one of the largest regulated online gaming markets in the world and, to ensure a successful entry, you need excellent partners – a bit like competing in the Premier League. Finding the right partner has been a top priority for us and this is exactly what we did with the well-established and reputable BVGroup. We are confident that our partnership in the UK will be a success. 

“As it has always been the case for us at Kaizen Gaming and Betano, responsible gaming will be at the heart of all our initiatives along with our commitment to support the local sports community’s growth and our partners share our vision.”

Brent Almeida, CCO of BVGroup, commented: “Kaizen Gaming, with its flagship Betano brand, has cemented its status in recent years as a leading operator in the online gaming industry, evidenced by its partnerships with the world’s largest sporting events, including the Fifa World Cup in 2022 and now the Uefa Euro 2024 and the CONMEBOL Copa America 2024. We are honoured to partner with Kaizen Gaming in bringing its Betano brand to the UK market, where we are confident that our technology and operating capabilities will give sports fans the safe and entertaining gaming experience that they expect from such a well-respected brand.”