Following the October 25 announcement of the Permira funds’ strategic investment in K-Way, BasicNet SpA and Permira have indicated that Luca Lo Curzio will become CEO of K-Way from Q1 2025.

Lo Curzio will start in his role when the operation is finalised, as soon as the regulatory authorities have granted their approval, expected for Q1 2025. He has worked for more than 20 years in the retail and luxury sectors, holding leadership roles at leading groups like L’Oréal, Danone, Bain & Company, Luxottica, Zegna and Jil Sander, where he is currently CEO.

Under Lo Curzio, K-Way is set to further strengthen its position in the outdoor apparel market, deploying a strategy designed to boost its growth across various channels, with a special emphasis on direct-to-consumer operations. K-Way will look to cement its position in key markets like Italy and France, while also accelerating its international expansion and extending its digital and e-tail capabilities.

“We are very pleased to have found a proven and successful CEO of Luca’s calibre, and we are excited to see him driving K-Way in the future,” said Alessandro and Lorenzo Boglione, executive vice-presidents of BasicNet and current co-CEOs of K-Way. “Luca is a true fan of the brand, and he is really focused on turning K-Way into a global brand. We are entirely aligned in terms of the journey going forward, and we are looking forward to seeing Luca take the business to the next level,” they added.