“I mean, that’s worse than a tariff, because it’s literally taking your sales away, completely removing our products from the shelves,” Mr Whiting said.

In response to the tariffs, Canada has retaliated with 25% levies on goods imported from the US, including beer, spirits, and wine.

Some provinces also took action themselves, including Ontario and Nova Scotia.

Ontario Premier Doug Ford said the LCBO sells nearly $1bn of US alcohol per year. “As of today, every single one of these products is off the shelves,” Mr Ford said on Tuesday.

The LCBO is the exclusive wholesaler in Ontario, which means other retailers, bars and restaurants in the province will no longer be able to restock US products, Mr Ford said.

Nevertheless, Mr Whiting said Canada makes up only 1% of Brown-Forman’s total sales, so the firm can withstand the hit.

Canadians are being advised by the LCBO to buy products made in Canada. Some Canadians have been turning to local goods anyway in response to the Trump tariffs.