Scamp & Dude, the British brand with a vision to transform the world of fashion into a force for good, are set to open their fifth store at Cambridge’s leading shopping destination, the Grand Arcade this July.

Following the successful retail expansion across Marlow, London, Edinburgh and Manchester, Scamp & Dude’s growing portfolio of stores are synonymous for bringing the colour, the fun and the joy to wardrobes – offering feel-good fashion that is accessible to everyone.

Situated in the heart of the city centre in the Grand Arcade, the 1,150 sq ft store will be a colourful and vibrant home for the brand’s joy-loving community in the city and surrounding areas. Welcoming and uplifting, Scamp & Dude Cambridge will be a destination where both new and loyal Scamp & Dude consumers will be transported into the brand’s positive and superpower-infused world.

The immersive retail space will showcase the brand’s growing collection of stylish and responsible womenswear, charity items and kids’ collection. Demonstrating the brand’s big heart and generosity, Scamp & Dude’s charitable efforts and give back programmes will continue within the store, including for every Super Scarf sold, another being donated to a woman with cancer, and for every Superhero Sleep Buddy sold, another being donated to a seriously ill child. So far, the brand has donated over 48,000 Super Scarves and over 8,000 Superhero Sleep Buddies.

Scamp & Dude founder and CEO Jo Tutchener Sharp, says: “We’re so excited to arrive in the beautiful and historic city of Cambridge, offering another welcoming space for our community to come together and enjoy the world of Scamp & Dude.”