British boots and lifestyle brand Hunter has partnered with London-based integrated creative agency Gung Ho to create a new brand platform ‘Hunt The Feeling’. 

This will roll out via a new creative campaign, “reaffirming Hunter product’s versatility as well as the brand’s place as a true icon of British culture”. 

The campaign is running across Hunterboots.co.uk as well as Hunter UK social channels.

Hunter head of Brand, Oliver Lewis, said: “In appointing Gung Ho…we were able to deliver inspiring storytelling via a campaign that speaks to a wide range of customers across multiple audiences.”

Chief Creative Officer of Gung Ho Gareth Davies added: “The sentiment behind the new brand platform is centred around the emotions that people feel in the environments they choose to wear their Hunter gear. We wanted to make it relateable to the everyday person and focus on how versatile the products are, no matter who you are or where you go.”

US-based Authentic Brands Group now owns the 160-year-old British brand, buying it in pre-pack administration deal worth nearly £100 million.

Earlier this year, Hunter secured a licensing deal with Canadian footwear and accessories brand Aldo to design, produce and distribute Hunter bags and small leather goods in North American markets.