A while ago, German fashion group Hugo Boss anticipated it would consider additional measures to improve its efficiency and effectiveness, especially with regards to sourcing. The group has now announced it has set up an independent company called ‘Eightyards’, whose mission is to recycle and re-se Hugo Boss’s excess production materials. The concept underpinning the group’s new project is strategically aligned with the broader commitment of Hugo Boss, based in Metzingen (in Germany’s Baden-Württemberg region, approximately 30km south of Stuttgart), of making its manufacturing operations as environmentally and resource-friendly as possible.

Eightyards will officially begin operating in January 2025, and is headed by joint directors Marketa Miltenberger, and Placido Klitzke, both from the ranks of Hugo Boss. The company’s mission in the coming years is to establish itself as a major facilitator for the recycling and reuse of excess production materials (for example textiles), also in sectors other than fashion.
 
The Hugo Boss group, owner of the Boss and Hugo labels, commercialises its brands’ collections in 131 countries via approximately 7,800 multi-brand retailers, and operates e-shops in 73 countries. The group has approximately 19,000 employees worldwide, and generated a revenue of €4.2 billion in fiscal 2023.

For the current fiscal year, Hugo Boss has lowered its revenue guidance to between €4.20 billion and €4.35 billion, in the face of weakening global demand, particularly in China and the UK. In Q3, sales at constant exchange rates totalled €1.029 billion, marginally up from €1.027 billion in the same period last year, and well above the market expectation of €1.023 billion. The group has also confirmed its 2025 revenue target at €5 billion.