A MAN has fallen to his death at a major shopping centre in front of shocked customers.

Witnesses reported seeing a man falling from an upper level at the Bullring in Birmingham.

Emergency services rushed to the popular shopping site at around 9pm on December 13.

The man was pronounced dead at the scene and cops are not treating his death as suspicious.

The force confirmed the case would now be passed to the city’s coroner.

Birmingham Bullring was closed following the incident.

A spokeswoman for West Midlands Police said: “We were called at 9.04pm on Friday (December 13) after a man fell from the upper level of the Bullring.

“The man sadly died at the scene.

“His next-of-kin have been informed and his death is not being treated as suspicious.”