Holidaymakers “waste” more than an hour a day of their getaways – making decisions about what to do, research has found. This means 17 hours and 22 minutes of the average two-week break is spent making plans – costing them £82, based on the average £1,600 trip cost.
A poll of 2,000 adults, who have been on holiday within the past five years, found 18 percent “always” or “often” struggle for inspiration when going away – and 29 percent frequently find themselves overwhelmed at the range of options available to them.
Fear of missing out is also a factor, with 84 percent worried they’ll make the wrong choice, and miss out on “must-do” activities.
The research was commissioned by loveholidays, to mark the launch of its new range of experiences – and also found that over half of holidaymakers (52 percent) feel pressure to make the best of their holidays. However, 86 percent of those admit this can impact their enjoyment of their trip.
The holiday company’s spokesman, Al Murray, said: “Holidaymakers want to enjoy every moment while away – but sometimes, the process of choosing what to do can get in the way of that. It’s easy to get overwhelmed, or spend too much of your precious time figuring out what to do.
“The process doesn’t need to be hard, however – if consumers can see all the experiences on offer, and what they involve, in one place, then choosing what to do is significantly easier and quicker for them.”
The study also found almost seven in 10 holidaymakers (68 percent) have felt bored on holiday, with 39 percent admitting they’ve ended up doing the same things on repeat.
And 69 percent have felt envious when comparing what they’ve done on trips, to activities their friends and family have taken part in. Meanwhile, 25 percent went as far as to say they have found themselves in a “bit of a rut” when it comes to deciding what to do.
Those polled also revealed the things that would make the process of choosing holiday experiences easier – and, crucially, help ensure they don’t have such feelings again.
Getting value for money came top (55 percent), followed by clear pricing (51 percent), customer reviews (36 percent), and a wide choice of experiences (36 percent).
Other things that are important to travellers include knowing how long an activity will last (35 percent), quick and secure booking (32 percent), and a website with all the excursions in one place (30 percent).
Carried out through OnePoll, the study also found the most popular activities to do while away include boat trips (55 percent), cultural tours or guided tours (46 percent), and museums (44 percent).
Al Murray, from loveholidays, which is offering 10 percent off selected activities with the code LH10OFF, added: “The last thing anyone wants to be when on holiday is bored, or to feel they’ve wasted their break.
“Sometimes, a little inspiration is all we need – with the options clearly presented to us, in a way which makes the decision process that little bit easier.”
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