UK fitness community and apparel brand Gymshark is limbering up to open its first physical store outside the UK — at the UAE’s Dubai Mall.

Two years on from its flagship store opening on London’s Regent Street and the recent launch at Westfield Stratford City, also in London this summer, the third new store will open towards the end of 2024.

All we know at the moment is its location, to be situated on the ground floor of Dubai Mall, close to the Dubai Aquarium & Underwater Zoo. The retailer has chosen Al Tayer Insignia as its local partner and will join a wide portfolio of luxury and lifestyle brands and department stores across fashion, beauty, jewellery and home.

Its physical arrival in the UAE follows the launch of regional e-commerce services, complete with a dual language site and app that features exclusive limited edition drops for the Middle East and same-day delivery.

Ben Francis, founder and CEO, said: “Gymshark is expanding its omnichannel strategy and… looking outside the UK… Al Tayer Insignia presented us with the opportunity to take a space in one of the world’s most visited malls in a city that is so obsessed with fitness. Combined the phenomenal reaction to the launch of our localised online store in the Middle East, we knew we had to take it.”

Dee Sarai, CEO of Al Tayer Insignia added: “Dubai Mall is the most iconic shopping mall in the world so [there is] no better place for the e-commerce-first brand to open outside the UK. Customer reaction to the online launch across the GCC [Gulf Cooperation Council] surpassed our expectations and look forward to having a physical location to bring together the Gymshark community in region.”