• Goodstack provides technology for companies to power their impact programs, including corporate grants, in-kind product donations, and employee and customer giving. 
• The platform for purpose is on track to facilitate more than $3bn of donations to good causes across over 215 countries and territories in 2024. 
• Global brands, including LinkedIn, Canva, Atlassian and Monday.com – as well as thousands of nonprofits, including the Red Cross, Cancer Research, and Oxfam – use Goodstack to make a difference.

London, 18^th November 2024: Goodstack, the global SaaS and fintech platform building purpose into business, has raised $28 million (£22 million) in its Series A funding round. The round was led by General Catalyst, with support from existing investors Morpheus Ventures and Repeat (formerly Jigsaw), and follows the company’s rapid growth as it develops its AI-powered software to transform charitable giving on a global scale. 

Global brands partnering with Goodstack include LinkedIn, Canva, Atlassian, Monday.com and a number of other global leaders. Goodstack is on track to facilitate donations of over $3bn from them in 2024, more than treble last year’s level, and channel it to charities and good causes in more than 215 countries and territories. Beneficiaries range from giants like the Red Cross and Oxfam to local fundraising appeals.

The company’s mission is to make it easy for businesses, their employees and their customers to do good on a global scale through a single, unified platform whilst enabling nonprofits to get verified to use the world’s best technology and find innovative new funding streams. As part of its evolution, Goodstack – which previously operated as Percent – is rebranding to reflect its growth as a technology platform working to build purpose into every business worldwide.

Goodstack simplifies global philanthropy for businesses and nonprofits by providing a unified platform, which is built around three pillars: 

• Effortless impact: Goodstack offers out-of-the-box solutions to make it easy for companies to build, expand and improve their impact programs quickly
• Worldwide verification: As the global leader in nonprofit verification, Goodstack ensures compliance and offers payment capabilities across borders  
• Unified giving platform: Goodstack offers an all-in-one solution for all corporate giving needs from customer & employee donations to grants and in-kind giving 

Despite charitable giving amounting to over $2 trillion – or 3% of global GDP – and growing every year, the charities sector is a chronically underserved sector technologically. At the same time, companies increasingly want – and are expected – to contribute to society and play a part in solving some of the biggest challenges of our times. Goodstack exists to bring these two forces together, using technology to enable global philanthropy, building an interoperable “ecosystem for good” across nonprofits and the private sector. 

Having grown to 100 people across offices in London, San Francisco and Sydney, Goodstack will use the proceeds of the new funding to further develop services for corporates and build its technology stack for nonprofits, hiring right across its team in 2025.

“Being purpose-led is baked into our generation. People now expect companies to put purpose at the heart of what they do to make a difference to society. Today this is harder for companies than it should be. Our product makes it easy for businesses to quickly build purpose and giving into their customer, employee and corporate offerings, driving significant consumer, nonprofit and investor value. Meanwhile nonprofits are behind the private sector in terms of the technologies they are using to catalyze their purpose. We aim to be the “Stripe for philanthropy” and our mission is to deliver the world’s best technology & funding to them as quickly as possible.”

Henry Ludlam, founder and CEO of Goodstack

“Goodstack enables its customers to serve all stakeholders—employees, customers, and communities—by supporting nonprofits and charitable giving. The validation and trust that partners like LinkedIn and Canva have in Goodstack is a powerful testament to the company’s value, and combined with strong leadership, positions Goodstack well for continued success.”

Quentin Clark, Managing Director of General Catalyst.

About Goodstack: Goodstack partners with many of the world’s biggest brands to power their purpose through giving. It provides a growing suite of technology services to nonprofits around the world, including verification and payment rails through its easy-to-use API. 

About General Catalyst: General Catalyst is a global investment and transformation company that partners with the world’s most ambitious entrepreneurs to drive resilience and applied AI. We support founders with a long-term view who challenge the status quo, partnering with them from seed to growth stage and beyond. With offices in San Francisco, New York City, Boston, Berlin, Bangalore, and London, we have supported the growth of 700+ businesses, including Airbnb, Anduril, Applied Intuition, Commure, Glean, Guild, Gusto, Helsing, Hubspot, Kayak, Livongo, Mistral, Ramp,  Samsara, Snap, Stripe, Sword, and Zepto.

About Morpheus Ventures: Morpheus Ventures is one of the largest early-stage investors based in Los Angeles, investing in disruption of large markets across the technology landscape from consumer to enterprise technologies including data analytics, machine learning, robotics, transportation, and SaaS. Morpheus’ founders have been involved with groundbreaking companies such as Skype, Kazaa, Virgin Interactive, Sega, Packard Bell, SafetyCulture, FanDuel and Sidecar Health. For more: www.morpheus.com.
About Repeat (previously known as Jigsaw): Repeat is coming out of stealth after four years and two highly successful funds. They’re a multi-stage investment firm dedicated to backing Repeat Founders across Europe and Emerging markets. Led by Dan Jones and Dan Smith, they’ve backed a number of category-defining companies such as Revolut, Canva and Rippling. Repeat is sector agnostic with core themes in Fintech, B2B Software and AI-native enterprises.