Beauty and wellness marketplace platform Fresha has announced an investment and partnership with Yuv, described as a “cutting-edge company specialising in AI-powered hair colour technology”. The size of the investment wasn’t disclosed.

The development comes just two months after London-headquartered Fresha secured a $31 million venture debt facility from JP Morgan. To date, the business has raised over $185 million in venture capital funding, including a $150 million Series C round in 2021 led by General Atlantic.

We’re told the new collaboration with another UK-based business “sets the stage for Fresha to further cement its position as the go-to platform for salons and beauty professionals globally, offering unparalleled innovation and efficiency”. 

Fresha has a network of over 120,000 beauty businesses worldwide (focusing on the UK, US, Canada, ANZ, and Europe), with salons making up a large portion of its partners. 

Hair colouring is a significant revenue driver for them “but remains one of the most complex services to manage effectively”. 

The company claims that by “integrating Yuv’s groundbreaking technology, Fresha is set to revolutionise the hair colouring process — enhancing precision, streamlining inventory management, and delivering personalised and consistent services for clients. This strategic move further reinforces Fresha’s position as an industry leader, providing salons and beauty businesses with the advanced tools they need to elevate both their service quality and operational efficiency”. 

Yuv’s tech allows salons to save personalised hair colour formulas directly in customer profiles, “ensuring a consistent and tailored experience for every client. For salon owners, this means they can offer a high-quality, customised service every time, which not only strengthens client loyalty and drives repeat business but also contributes to environmental sustainability”. 

The tech is also said to “significantly improve inventory management [and] provide salons with real-time insights into product usage and automates restocking processes”.

“Investing in Yuv aligns with our mission to provide the most advanced tools to beauty professionals,” said William Zeqiri, Founder and CEO of Fresha. “Hair colouring is a cornerstone of the salon business, and by addressing the complexities of this service, we’re adding significant value to our platform”.