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Fred. Olsen Cruise Lines has been announced as the recipient of the Travel and Leisure Website of the Year award at a prestigious digital awards ceremony.

The company was honored at the UK Digital Growth Awards 2024 ceremony in central London yesterday evening (20th June). The accolade was awarded following judging by a panel of experts from across the digital sector.

These awards celebrate efforts that are revolutionizing customer experience, transforming business, and delivering tangible value.

Fred. Olsen Cruise Lines received this recognition after unveiling its revamped website last year. The company invested significant effort into simplifying the booking process and providing guests with more options to customize their cruise experience.

Ben Williams, Head of Digital at Fred. Olsen Cruise Lines, said:

“We are absolutely thrilled to have won the title of Travel and Leisure Website of the Year.

“It is recognition of our whole team’s effort and dedication to improving the experience of our guests when visiting our website.

“We are all proud of our revamped website, from our new booking system meaning we can offer a seamless guest experience from the moment they choose to cruise with us to our digital scratch map which allows guests to revisit memories of previous sailings.”

The judges praised the website for effectively conveying impressive outcomes, noting a direct correlation with the results. They also commended the meticulous audience segmentation and content alignment, which effectively attracted and engaged its intended visitors. This accolade marks the second win for the digital project, following its earlier recognition as the Travel Website of the Year at the UK Dev Awards in February.