UK. British fashion and lifestyle retailer White Stuff is to open the brand’s first airport at London Gatwick’s North Terminal in late November.

The brand said the 1044sq ft store has been designed with travel in mind and features White Stuff’s new mobile payment system, meaning customers can pay from anywhere in the shop rather than at standard tills.

It will feature White Stuff’s most popular ranges of womenswear and menswear, including the latest Autumn/Winter and Christmas collections.

Shoppers will also be able to browse and buy White Stuff’s unique, high-quality seasonal items “to help them get into the holiday spirit”, the brand noted. This includes swimwear, summer dresses, t-shirts, shorts and linen.

White Stuff operates 123 shops and 54 concessions across the UK and serves over 1.3 million customers a year through its stores and website.

The latest store will be located in London Gatwick’s newly redeveloped North Terminal departure lounge. Here, more than £10 million (US$13 million) has been invested in contemporary seating and flooring, plants and a new passenger ‘orientation zone’.

White Stuff Trading Director Tracey Verghese commented: “Opening our first airport store is a major milestone for White Stuff, introducing our brand to many more customers every year. Our unique designs and quality fabrics will be a great addition to London Gatwick’s portfolio of brands.

“London Gatwick marks our eighth opening or relocation in 2024, as we continue to extend White Stuff’s reach and customer base. We can’t wait to meet all the travellers, especially those who may not have experienced White Stuff before.”

London Gatwick Account Lead Speciality Retail Bozena Stoiceva said: “We are really excited to be welcoming White Stuff’s first airport store later this year. White Stuff is a premium British brand and will be a popular addition to the North Terminal, which has recently undergone a multi-million-pound redevelopment.

“We are delighted top brands continue to see the value of having a presence at London Gatwick, with our fantastic array of more than 220 global destinations and diverse passenger demographic proving a big draw.” ✈️