Former British Vogue editor-in-chief Edward Enninful has announced the launch of EE72, a global media and entertainment company.  Enninful is co-founder and chef creative officer while his sister Akua Enninful is co-founder and CEO.

He said the launch “marks a bold new chapter” in his career “anticipating and inspiring the mood of the cultural zeitgeist”.

We’re told EE72 “emerges at a pivotal moment in our current cultural landscape, answering the call for authentic representation and storytelling that speaks to today’s interconnected world”.

There are no details of specific projects yet but the siblings are planning “strategic partnerships with visionary creators and groundbreaking companies” though which EE72 will develop and produce “transformational content, immersive experiences and innovative products that challenge audiences to see the world through new eyes”.

Edward Enninful called it a “natural progression of the foundation I’ve built my career on. We’re creating a space where creativity transcends boundaries, where diverse voices don’t just exist—they lead. Our mission is to reshape how we see and understand each other, building bridges across cultures and communities”.