Personal care brand Evolvetogether announced on Friday its retail debut with luxury beauty retailer Bluemercury. 

As part of the partnership, customers can now shop the evolvetogether collection in over 50 Bluemercury stores nationwide, as well as online. Product prices range from $21 to $95.

The partnership marks a significant milestone for Evolvetogether as it transitions from its direct-to-consumer roots to a broader retail presence. The move also closely follows the brand’s recent launch on Amazon.

“We are so excited to announce our retail launch with Bluemercury. At evolvetogether, we’re building a timeless brand with core pillars of high performing formulas, beautiful fragrances and designs, and care for people and the planet,” said Cynthia Sakai, founder and CEO of evolvetogether. “Bluemercury has curated a haven for customers looking for luxury essentials and we’re thrilled to have them as our first retail partner.”

Evolvetogether is recognized for its celebrity-loved KN95 masks, as well as its planet-conscious personal care products, with an emphasis on clean formulas, fine fragrance, and universal design. The brand’s offerings are formulated to cleanse without stripping, nourish with plant-based oils and butters, and protect with science-backed technology.

“The partnership with evolvetogether is such a natural fit for Bluemercury as the brand embodies what our client is seeking by offering a full suite of high performing, sustainable luxury products that are easy to weave into one’s daily routine,” added Tracy Kline, Bluemercury’s head of merchandising and spa. 

“From their thoughtful origins to their values and sleek esthetic, we can’t wait to share this assortment with our consumers in store and online.”