ASOS has hired a key name in fashion retail to head global marketing for its fashion brands Topshop and Topman. Moses Rashid, founder and former head of sneaker resale site The Edit Ldn, will be responsible for reshaping their entire marketing strategy, “building awareness within global markets [and] re-engaging the brand with relevant audiences”.

However, near top of the regeneration list is heading the brands’ plan to relaunch topshop.com across the next 12 months.

He’ll report into Michelle Wilson, managing director of Topshop and Topman.

In a post on LinkedIn, Rashid confirmed his new appointment: “I’m pleased to announce I have joined Topshop and Topman as global marketing director. Topshop was an institution for many of us, it was known for being innovative, rebellious and inspirational, so to be afforded this opportunity is truly exciting.”

Rashid sold The Edit Ldn platform a year ago to Brand Alley. After remaining on as chief executive, he announced last month he had stepped down and exited the business.

Topshop’s currently owned by ASOS and Heartland, an arm of Danish fashion group Bestseller. Heartland acquired a 75% stake in the business from ASOS last September in a £135 million deal.