Published
October 21, 2024
Sustainability continues to be a major driving force when it comes to retail design for UK health & beauty giant Superdrug.
As part of the brand’s ‘More Sustainable Store Project’, its new 6,000 sq ft Bedford Interchange store therefore focuses “on making a positive environmental and social impact through its store design, construction and operations”.
An evolution of the concept first introduced in its Peterborough store, which opened in 2021, Superdrug said it is “committed to running stores with maximum energy efficiency using renewable energy and responsible building materials”.
The retailer also “pledges to support customers to shop more consciously” through the retailer’s extensive Own Brand ranges “commitment to recycled packaging and vegan and cruelty free products”.
Additionally, it said it is also committed “to supporting team members’ wellbeing and providing them with the best tools to do their job”.
From financial support through Wagestream, the retailer has introduced a programme enabling colleagues “to feel more in control of their finances to healthcare support with Workplace Digicare+”. This gives team members access to a virtual GP, annual health checks and nutritional consultations.
Mental Health is also a key focus for the brand with awareness sessions scheduled during the fit-out of the new store for construction colleagues, “as Superdrug recognise that this population works away from home frequently, which can have an impact on their mental health”.
In addition to it purchasing 100% green electricity, using reduced LED lighting and recycled IT equipment, the Bedford store’s new features also include: reducing plastic fixtures and the reduction of skincare carcasses on shelves; an installed ‘Building Management System’ which is connected to energy saving heating and lighting solutions; new signage graphic skins for the illuminated light boxes in stores made from 100% recycled coated fabrics (using recycled yarns); principle contractors used where possible to reduce emissions; new more efficient HVAC units installed that are high energy efficiency with related controls to ensure they are set to standard temperatures which supports in reducing energy usage; and an increase in products made from recycled materials.
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